MAR 2101 Social Marketing

This course emphasizes researching current social media techniques and their application to the business marketing environment. Current social media advertising platforms are examined and reviewed with techniques and insights for extracting business value out of social media. Review of data analytics including ROI (Return on Investment) are applied to social media tools. Research of current social media techniques for business applications is utilized. The evaluation of current social media platforms for effective and appropriate use of specific demographic audiences is developed. Students develop a business image management strategy.

3 credits